Latino Legend to Make Appearance at 2009 AT&T Fiesta Broadway
Bloomington, Ill., April 23, 2009 - Former Major League Baseball® great and league MVP, Rod Carew is teaming up with State Farm at the Fiesta del Jonròn Tour during the 2009 AT&T Fiesta Broadway celebration. Fiesta del Jonròn is a fully interactive fan experience that will be part of the largest Cinco de Mayo celebration in the country. Over 500,000 Latinos will attend the celebration and have the opportunity to meet the Major League great.
In addition to the appearance of the 1977 American League MVP and 18-time All-Star, the State Farm Fiesta del Jonròn Tour will include , the Latino Tribute Trailer, a home run competition, “Buzz vehicle”, personalized baseball cards, and the chance to win numerous prizes. This tour will bring families who share a love for America’s favorite pastime together unlike ever before.
“The largest Cinco de Mayo event in the country provides the perfect platform for the Fiesta del Jonròn Tour,” said Mark Gibson, assistant vice president of advertising for State Farm. “This tour serves as yet another example of State Farm’s commitment to engaging our customers and their families in a culturally relevant way.”
After kicking off the Tour in Los Angeles, Fiesta del Jonròn will touring the country and making stops at some of the premier Hispanic festivals and celebrations in the country. Upcoming events include:
Rich Pingeton, Especialista en Relaciones Públicas al (309) 766-8866.
State Farm asegura más automóviles y viviendas que ninguna otra aseguradora en Estados Unidos, es la aseguradora líder de embarcaciones y además, una aseguradora líder en Canadá. Los 17,000 agentes y los 68,000 empleados de State Farm asisten a más de 78 millones de pólizas de automóviles, incendio, vida y salud en Estados Unidos y Canadá y a más de 1.9 millones de cuentas bancarias. State Farm Mutual Automobile Insurance Company es la empresa matriz de la familia de empresas de State Farm. State Farm ocupa el puesto No. 31en la lista Fortune 500 de las empresas más grandes. Para obtener más información, visite statefarm.com® o, en Canadá, statefarm.ca®.